Pioneer ProgramPerth-basedNo lock-inBookings-first guarantee

You missed calls today.

Two of them booked the next aircon bloke on Google.

We pick up when you can't, qualify the job, and book it into your diary — every channel, every hour, including the 6pm rush. No SaaS to learn, no months-long onboarding, no lock-in.

Managed inbound · for Australian HVAC operators

What the industry data says

27%

of HVAC inbound calls go unanswered (35%+ in peak season)

85%

of unanswered callers never call back

62%

of unanswered callers immediately ring a competitor

Industry sources: Invoca, ServiceTitan, Ethos Link

Pioneer · Perth

Built by an operator

Founded by a Perth-based engineer running the system live before charging anyone for it. No agency middle layer.

AU-built · AU-run

Australian end-to-end

Australian voice, Australian phrasing, Australian compliance. Every call answered in plain English, not a US accent.

HVAC-specific

Trained on the trade

Knows the difference between a ducted refrigerated and a split-system enquiry. Won't book your real plumber.

Bookings-first

Guaranteed outcomes

A minimum number of qualified booked enquiries every cycle, set with you. Miss the floor — that cycle is free.

How it works

Live in a week. Visible the same week.

No three-month implementation. No portal to learn. We build, we test, we go live — and you see the first jobs come through before the first invoice does.

Day 1

01

30-min onboarding

We map your business in one call.

Your services, your hours, your technicians, your FAQs, your pricing rules, your escalation logic. We build it into the agent and the workflows that same day.

Week 1

02

First captured call

The system is live and catching.

First missed call captured. SMS goes out within 60 seconds. First after-hours booking lands on your dashboard. You see exactly what would have been lost.

Cycle 1

03

First strategy review

Your first named bottleneck.

End-of-cycle review — your specific bottleneck identified, the intervention designed jointly. Bookings-first guarantee honoured, or that cycle is free.

The 5-minute audit

Find your leaks.

Move the sliders. Each one's dotted line is the Australian residential HVAC average — leave it there if you don't know your own number. Want this turned into a personalised report with the top three leaks named and three things you can change this week? Drop your details below.

Inbound

Pillar 1 · capture

Calls + forms / month60
Missed calls / month20
Avg job value$1,200

Speed-to-lead

Web-form response

Conversion

Pillar 1 · convert

Booked-job rate30%
Quote close rate50%

Owner time + list

Pillar 2 · freedom

Owner hrs/wk on phone + admin12h
Past customer list size800

Annual recoverable revenue

$139k

Combined missed-call, cold-form and quote follow-up leak — caught and booked at industry rates.

Vs. hiring help

That's already more than a part-time receptionist costs you ($50k/yr). And a receptionist only works business hours.

8hrs / weekback on the tools — instead of on the phone

Reactivation upside (untapped)

$172,800/yr

From your dormant list, worked at industry-standard reactivation rates.

Approximate. Defaults from AU residential HVAC averages — your real numbers are in the personalised report.

Send the personalised version

Want the actual numbers?

We'll layer your slider answers with your Google reviews, website, and suburb-level HVAC search patterns — and send back one report naming the three biggest leaks specifically. Whether or not we ever talk again.

We use your details to generate your report and may follow up about your results. Sender: DevLeads, Perth WA (ABN 48 266 141 131). Reply STOP or email leo@devleads.com.au any time to opt out.

Limited to 2 reports per phone number — email leo@devleads.com.au if you need another.

What you'll get

One report. Your numbers. Three things to fix this week.

01

Your specific leak map

We layer your slider answers with public data from your Google business profile, your reviews, your website, and your suburb's HVAC search patterns — to show you which leak is biggest and where it's coming from.

02

Three fixes you can ship without us

Whether you ever talk to us or not, the report ends with three concrete changes you can make this week. Some are free. Most take less than an hour.

03

A short conversation, only if you want one

If the leaks look too big to fix in-house, the report has a link to book a 15-minute call. No demo, no slide deck — we'd just walk through your specific numbers.

The Safety Net guarantee

We find the revenue first, or you don't pay a cent.

Most agencies ask you to pay for promised outcomes. We bake the guarantee into the contract from cycle one. If the system doesn't hit the booking floor we agreed to, that cycle is free — automatically.

The trigger

A minimum number of qualified booked enquiries per cycle. Set bespoke per client in your strategy session — based on your actual inbound volume.

The volume floor

Inbound volume must hit a minimum agreed in your strategy session. Below the floor, the guarantee pauses for that cycle — protects you and us from a slow-month false-fire.

The fire

Threshold missed with inbound floor met → cycle is free. Credit appears automatically on the next invoice. No chase. No negotiation. No requirement to invoke it.

The honesty

We guarantee bookings — the activity we control. We talk about revenue because that's what you care about. The relationship between the two is strong, but we don't guarantee what we don't control.

Try it yourself

Call the number. See what your customer hears at 2am.

Live AI receptionist. Same setup we'd run for your business. It'll disclose it's a demo and won't book any real callouts.

Live demo line

0480 089 855

Tap the number to call. The AI receptionist will pick up like it would for one of your real customers.

Try one of these

“My ducted's not blowing cold — can someone come today?”
“How much for a 7kW split-system installed?”
“I need a quote for an annual service.”
“I left a message yesterday — has anyone called back?”

What you get

Three outcomes. One managed system.

We don't sell features. We sell three outcomes — capture, freedom, clarity — backed by a guarantee. The components inside the system change as the technology improves; the outcomes don't.

Pillar 01Capture & convert

Every call answered. Every quote followed up. Every job booked.

Missed calls cost a typical 4-tech HVAC operator $45,000–$120,000 a year. The system catches every inbound — phone, web form, SMS — answers in under 60 seconds, qualifies the job, and books it into your diary. After-hours, weekends, public holidays, summer peak. Doesn't matter when. Doesn't matter who's on the tools.

Bookings-first guarantee — minimum booked enquiries every cycle, set in your strategy session. Miss the floor, that cycle is free. Automatic credit. No chase.

What's running

01

AI receptionist

Trained on your services, hours, pricing rules

02

Missed-call SMS

Text-back inside 60 seconds, every time

03

Quote follow-up

48hr / 7-day sequence — pauses on reply

04

Late-invoice chase

Polite, structured, no owner involvement

05

Lead reactivation

Worked against your dormant list — pre-summer hooks built in

06

Reviews & reputation

Post-job request + AI replies to every Google review

Pillar 02Commercial ops without you

Stop being the receptionist, the chaser, and the reminder-sender.

You're on the tools. The phone rings. You can't answer it. You feel guilty. You answer it. You're behind on the install. The cycle never stops. The system absorbs the routine commercial layer — calls, follow-ups, invoicing, reactivation — so you're only escalated when something genuinely needs you.

Compared to the only real alternative: a casual receptionist costs around $50k/year, works business hours, takes sick days, and doesn't do follow-ups. We're less than half that, 24/7, and we don't need a desk.

What's running

01

Autonomous customer comms

Phone, SMS, email — handled without your involvement

02

Booking + scheduling

Sub-60-second response, calendar sync, confirmations

03

Owner escalation logic

You only see the ones that genuinely need you

04

Routine collection

Overdue invoice sequences, payment reminders, no chasing

Pillar 03Clarity & strategic direction

See where revenue leaks before it leaks.

Most owners run on intuition. They guess close rate. They guess response time. They guess capture rate. They've never measured. The dashboard surfaces every captured opportunity, every response time, every conversion in real time — plus a monthly strategy review where we name the bottleneck and design the next intervention together.

You'll know your capture rate by Friday. Most operators never have. Once you see it, you don't go back.

What's running

01

Live operational dashboard

Calls, bookings, capture rate, response time — in real time

02

Cross-channel reporting

Phone + SMS + email + bookings + reviews — one view

03

Bottleneck identification

Every cycle, we name the single constraint and the fix

04

Monthly strategy review

30 minutes, founder-to-owner, intervention designed jointly

Watch every customer convert in real time.

Missed calls, stale leads, open quotes, jobs without reviews. The system catches every one — and converts them while you're on the tools.

Pillar 03 — clarity

See where revenue leaks before it leaks.

Most owners run the business on intuition — they guess close rate, guess response time, guess capture rate. The dashboard surfaces every captured call, every booking, every conversion in real time. No black boxes. No monthly PDF report you forget to read.

  • You'll know your capture rate by Friday — most owners never have
  • Every captured opportunity in one pipeline — new to paid
  • Google review trend, cycle-on-cycle — the reputation receipt
  • Recovered revenue this cycle — the number the guarantee fires on
  • Strategy review every cycle — named bottleneck, recommended intervention
Book a 15-min call
dashboard.devleads.com.au

Calls handled

142

this month

Leads captured

38

this month

Reviews gained

+11

vs last cycle

Est. recovered

$41k

this cycle

Lead pipeline

New

+5 more

Quoted

+2 more

Booked

+9 more

Invoiced

+1 more

Live call log — today

9:14am04xx xxx 8212m 14sBooked
11:02am04xx xxx 5531m 48sQuote
2:37pm04xx xxx 2040m 52sInfo
6:51pm04xx xxx 9173m 05sBooked

Best fit

This works best when you've got a leaky bucket, not an empty one.

The system pays for itself — and the Safety Net fires — when there's enough inbound volume for the leaks to add up. The pattern that consistently works:

HVAC operator running 2–6 technicians

Residential or mixed residential. The system pays back fastest at this scale — enough volume for the leaks to add up, small enough that you feel every job we save.

Based in Perth or surrounding suburbs

Sydney from late 2026. Australian voice, Australian phrasing, Australian hours. Your customers won't hear an American accent or a confused offshore script.

30+ enquiries per 4-week cycle

Calls, web forms, SMS combined. Below this, the Safety Net guarantee math doesn't signal cleanly. Above this, every percentage point of capture becomes real revenue.

Profitable but capacity-constrained on owner attention

Your business works — you're just doing too much of it yourself. Marketing's producing leads; conversion is the leak.

Owner who's sick of being the receptionist

If you've thought “I can't do this and run jobs” more than twice this week — that's the trigger.

If you're not sure you fit

If you're a solo operator, already at capacity, or running mostly commercial maintenance contracts — get in touch anyway. We'd rather a clean “not yet” than a bad fit on either side, and we'll happily point you somewhere useful instead.

Pioneer Program · Perth

We're choosing three HVAC operators to run the system at software cost.

DevLeads is in its Pioneer phase. We're taking on three Perth-based HVAC operators — Pioneer #1, #2, #3 — to run the full system in their business at no margin. You pay only the software costs (the Telnyx number, Retell minutes, hosting), itemised and at exact cost.

We invest in proving the system in your business. You invest in giving us honest feedback and a video case study at the end of summer.

Apply to be a Pioneer3 spots · Perth only

What you get

  • The full system, built for your business
  • Bespoke setup + prompt tuning
  • Monthly strategy review with the founder
  • Direct line for tuning and triage
  • Safety Net guarantee from cycle one

What you give back

  • Honest feedback when something breaks
  • 30-min monthly debrief
  • Anonymised case-study rights at end-of-summer
  • Willing to refer the next operator we should talk to

What you don't get

A discount that follows you into Stage 1. Pioneer ends when the program ends — Pioneers can graduate or part ways.

Stop losing jobs to voicemail.

Book a 15-min call